Recommend

 Recommendations

For Endless Shrimp:

• Conduct surveys and analyses on the ideal price point for Endless Shrimp that maximizes value and demand. Amounts above $20 likely become too financially detrimental. Any amount below food costs loses money. Find the middle ground at different times of the year.

• Make Endless Shrimp a seasonal menu special - not a multi-month offering. You can build more anticipation and "FOMO" with shorter-term events rather than making it feel always around. Come up with a creative, engaging name and campaign every time you release a short-term Endless Shrimp offering.

• Consider smaller-sized shrimp in the endless offer. Smaller shrimp may be perceived as less premium but allow you to offer the truly unlimited "endless" appeal at a better cost position. Offer deluxe shrimp at a different price point.

• Tie Endless Shrimp to a loyalty program and use it as a "free dessert" incentive or bonus offer to reward high-engagement loyalty members rather than a blanket price offer. This can drive incremental traffic rather than only attracting the deal hunters.

• Bundle Endless Shrimp into meal packages with specific side dishes and drinks. Make them feel like a complete experience for people instead of only about unlimited shrimp. Menu engineering psychology can help boost average checks.

For POS System:

• Integrate the POS with inventory, ordering, and kitchen management systems. Having a unified platform prevents order data from getting lost between systems. Real-time inventory tracking also minimizes issues.

• Implement two-way communication between the POS and back-end. Allow cooks/managers to indicate order status rather than rely on paper tickets. Digital communication prevents manual effort.

• Train staff on properly entering menu items, modifiers, table numbers, etc. into the POS to avoid wrong items getting sent. Standardize processes.

• Build in alerts and analytics with the POS to flag abnormal metrics, high Cancellation rates, frequent remakes, etc. This allows for catching input issues.

• Create order amendment capability on the POS in case inputs need correction rather than manual intervention. Ensure proper permissions.

• Evaluate POS hardware quality if equipment issues ever lead to connectivity problems with the back end.