Conduct surveys and analyses on the ideal price point for Endless Shrimp that maximizes value and demand. Amounts above $20 likely become too financially detrimental. Any amount below food costs loses money. Find the middle ground at different times of the year.
Make Endless Shrimp a seasonal menu special - not a multi-month offering. You can build more anticipation and "FOMO" with shorter-term events rather than making it feel always around. Come up with a creative, engaging name and campaign every time you release a short-term Endless Shrimp offering.
Consider smaller-sized shrimp in the endless offer. Smaller shrimp may be perceived as less premium but allow you to offer the truly unlimited "endless" appeal at a better cost position. Offer deluxe shrimp at a different price point.
Tie Endless Shrimp to a loyalty program and use it as a "free dessert" incentive or bonus offer to reward high-engagement loyalty members rather than a blanket price offer. This can drive incremental traffic rather than only attracting the deal hunters.
Bundle Endless Shrimp into meal packages with specific side dishes and drinks. Make them feel like a complete experience for people instead of only about unlimited shrimp. Menu engineering psychology can help boost average checks.
For POS System:
Integrate the POS with inventory, ordering, and kitchen management systems. Having a unified platform prevents order data from getting lost between systems. Real-time inventory tracking also minimizes issues.
Implement two-way communication between the POS and back-end. Allow cooks/managers to indicate order status rather than rely on paper tickets. Digital communication prevents manual effort.
Train staff on properly entering menu items, modifiers, table numbers, etc. into the POS to avoid wrong items getting sent. Standardize processes.
Build in alerts and analytics with the POS to flag abnormal metrics, high Cancellation rates, frequent remakes, etc. This allows for catching input issues.
Create order amendment capability on the POS in case inputs need correction rather than manual intervention. Ensure proper permissions.
Evaluate POS hardware quality if equipment issues ever lead to connectivity problems with the back end.
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